In this map we can see the absolute public interest in "American Sniper" expressed through tweets broken down by US state. Please note that the numbers are an extrapolation based on a 10% sample of all tweets.
This diagram highlights how the actual box office success of the movie correlates with the general tweet volume trend over time. Even though there are the spikes for box office numbers on weekends, the general trend correlates with the decline of tweet volume after movie launch.
This map highlights the states that have the most significant decline of tweet volume since movie start. The number per state represents the percentage of tweets today compared to the number of tweets on the day the movie started in the state.
Conclusion: The states in red expose only a small percentage of tweet volume for the movie compared to the day when it started. Because we know that tweet volume can predict the actual box office success we advice to increase local marketing activity for the movie in these states.